So what is PR?
PR – Public Relations. Includes liaising with the media, promoting your products, stories and services as news and features. Media releases are designed, written and forwarded to relevant websites, magazines, newspapers, radio and TV.
Of course it’s never as simple as just that though! 95% of press releases are filed in the round file under the desk (along with the half eaten sandwich!) ... so we make sure our media releases are written by experienced journalists and PR consultants and have that something extra.
These are followed up with phone calls and meetings when necessary too.
Articles as news and features are taken more notice of than adverts and at a fraction of the cost of advertising.
It is said that editorial is 9 times more visible than an advert and someone is 7 times more likely to respond from editorial than an advert too.
It's fantastic when someone says something positive about your business - even better when it's in the media too.
How can you promote my business?
At MAD Promotions we work hard to get your product, service or event into the media, and we do so in a number of ways.
The most common way of promotion is through a media release, which gets sent to all the relevant media who will view it as interesting and newsworthy.
That’s the secret ingredient – newsworthiness! After you agree to work with us, we find out what makes your service so distinctive and get straight to work with words to make editors, writers and producers want to tell their audiences all about you.
We also receive a vast volume of media requests daily - these are monitored and responded to for our clients too.
And all this for a fraction of the cost of advertising.
And of course it's easier for someone else to say how wonderful you are.
How will it benefit me?
PR increases media awareness for you and leads to increased business. The keyword here is reputation, and we all know how well ‘word of mouth’ works.
The media will see you as an expert in your field and as we are approached by the media for expert interviews and information time and time again, so the coverage remains consistent and awareness continues to build.
How much does it cost?
This will depend on how much work you would like us to do and we will discuss this with your needs, prices can start from £2,500.
Feel free to contact us for a quote – our passion is working with great businesses and although we love big budgets (!) we are happy to assist smaller companies who may think that PR is unaffordable.
We have worked with large companies, one man bands, national charities as well as supporting various organisations with advice and journalist requests because we believe in using our resources for the benefit of the world.
What is your background in PR?
For more than sixteen years Karin has been passionate about promoting healthy compassionate living and spreading the word about people who are making a positive difference.
It was no surprise that Karin decided to focus on these important issues full time.
Karin has organised sell-out events and is the founder of the innovative internet TV station VeggieVision.TV as well as writing for magazines, having her own radio show and taking part in 100's of radio interviews too.
How can I contact you?
Please email info @ mad-promotions.com or call 01277 658755 so we can discuss your needs and tell you what we will do to help your business get the coverage it deserves.